From Hive To Soul

BEENZ HONEY

DEVELOPING

BETTER OPPORTUNITIES

“BlueOcean are helping us to develop better opportunities in international markets."

BeeNZ Honey of New Zealand is an important primary industry exporter.

Their honey comes from bees that gather nectar and pollen from some of the richest indigenous honey forests in the world, remote and pure. Built on family values and respect for nature, people and community, BeeNZ has made it its goal to take absolute care in the entire process from hive to jar.

The

Challenge

How to enter the US market?

Help a business that had achieved light-speed growth to reaffirm their values before breaking in to new international markets where the competition already has a foothold.

The

Project

Developing an independent, long-term growth strategy.

Listen and learn the back story.

Primary and Secondary market research to understand the end-consumer and distribution channels.

Delivering a new value proposition, positioning, brand refresh, customer journey mapping and market penetration strategy.

End-to-End Digital Transformation.

WORK

DELIVERED

OUTCOME

Value Delivered

"BlueOcean has helped us to affirm our values and our reason why we do what we do. Taking us on a big journey, learning more and sharing our story to the world.

Working with BlueOcean is fun. They are helping us to develop better opportunities in international markets.

Julie Hayes, Director

 

ACCURATELY TARGETED CUSTOMERS

Customer journey mapping with a clear value proposition means knowing the customer and how to reach them.

LAUNCHED INTERNATIONAL MARKETS

An international go-to-market plan launched the brand into important overseas markets, including the US.

BESPOKE DIGITAL ASSETS

Transformed digital presence including websites, online stores, developed from a solid strategic background.

ALIGNED MARKETING EXECUTION

Strategic marketing execution, turning strategy into action.

Working As One Team

Henrik Arlund
Henrik Arlund
Partner, Advisor, Director
Lee Hunter
Lee Hunter
Sales Strategist
BlueOcean
Shannon Bayliss
Shannon Bayliss
Senior Creative Manager
BlueOcean
Shane Jaxson
Shane Jaxson
Senior Digital Marketer
Daniel Lee
Daniel Lee
Front-end Web Developer
BlueOcean

CLIENT STORIES

Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Ben Willis, Orb Medical

Orb Medical

"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare." Read Case Study
Dr Adam Durning, The Dentists

The Dentists

"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study

When you should talk with us

NOW'S GOOD

When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.